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Creating Engaging Videos and Their Optimal Length

The Web – A Visual Medium and Engaging Videos Humans are visual creatures. Our survival depends heavily on visual cues for fundamental behaviors like locating food, a partner, and shelter. We also rely on visual cues for complex actions like parental care and the forming of social hierarchies.  In a 2004 research paper by Indiana University School […]

Five Common Digital Marketing Channels and How They Are Used to Engage Customers

Digital marketing, to many small business owners and B2B leaders, is still something of an enigma. They acknowledge its existence and importance but often do not understand how the digital communication channel, and all that it offers, functions to their benefit. These leaders understand terms such as SEO, analytics, PPC, and social media. However, they […]

Nine Elements That Help Boost Your eCommerce Website Credibility

Consumers and Website Credibility In the 1990s, when graphical browsers graced computers with a way to view websites, web surfers became enamored with the technology and their ability to visit, or surf, websites for information. When businesses began using the digital channel to sell their products, many consumers lacked trust in eCommerce websites. Studies have […]

Crisis Communication – How to Communicate To Your Customers During COVID-19

The Covid-19 pandemic caught many businesses, specifically B2B firms, unprepared to manage a crisis of its magnitude. Managing supply chain challenges, customer support, and customer communication proved toilsome, especially for businesses without a crisis communication plan. Because of the lack of preparedness, many B2B firms found that their customers were switching to other suppliers for […]

Sales Analysis – Annual Plan Control

Sales Analysis In the article titled The Marketing Control Process for your Business – Explained, I outline what marketing controls are:  “Marketing control is a process where company management or executives analyze and assess their marketing activities and programs.” The marketing control process includes four types of marketing control, they are, Annual plan control Profitability […]