About Allen Stafford
“Try not to become a man of success, but rather try to become a man of value.”
-Albert Einstein, Theoretical Physicist
Allen is a methodical marketing professional with over 20 years of marketing experience on the agency and client-side. He has worked in strategic marketing leadership roles in the B2B market space, covering financial services, manufacturing, aviation, automotive, E.V., SaaS, and steel raw materials. After earning his B.A. in Communication from the University of Southern California, Allen worked in Radio as on-air talent for both a top 40 radio station in Orange County and an Album Oriented Rock station in Southern California’s High Desert. He also worked as a cameraman and video editor for Westinghouse Broadcasting Group.
After working in media, Allen taught English composition at the secondary level before beginning his marketing career. He also taught graphic design and business communications at the college level while working as a marketing professional. Allen earned his MBA in Digital Marketing and Business Analytics from the University of Illinois, Urbana – Champaign, and a Certificate in Marketing Analytics from Cornell University.
Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
I am committed to honoring and managing the integrity of my word by being my word in action. Integrity is the internal compass that provides me with guidance and direction in all my endeavors.
I am committed to being authentic by being real and honest with myself and others, by owning my vulnerabilities and accepting my humanness. I am open, transparent, vulnerable, and courageous in self-disclosing and sharing with others who I am.
I am committed to having the courage and conviction of being and doing what is integral for me, by taking risks, being bold, and unreasonable by asking more of myself than I ask of others.
I am committed to building trust by being believable, dependable, and reliable; by seeking feedback, listening attentively and being open, vulnerable and supportive of others. To the degree that I trust myself (self-trust) is the degree that others trust me and that life opens up for me. Without trust, I cannot have integrity.
Constant and Never Ending Improvement:
I am committed to constantly bring forth change and never-ending improvement in myself by striving to be the highest expression of myself. Through my own personal insights, experiences, and learning, I am committed to self-improvement and helping others improve in a positive way.
I am committed to having an optimistic outlook toward life and others, always striving to find the good in life events and others.
I endeavor to enjoy life’s opportunities by not always taking myself too seriously, to have fun and enjoy humor and share laughter with those around me.