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Ten Elements That Help Boost Your eCommerce Website Credibility

image of oonline shopper for website credibility article

Consumers and Website Credibility In the 1990s, when graphical browsers graced computers with a way to view websites, web surfers became enamored with the technology and their ability to visit, or surf, websites for information. When businesses began using the digital channel to sell their products, many consumers lacked trust in eCommerce websites. Studies have […]

November 19, 2020/0 Comments/by Allen Stafford

Market Share Analysis Header Image of Man review metrics and data

Analytics, Marketing Strategy

Market Share Analysis – Annual Plan Control

Is Your Company or Product Leading or Trailing the Competition? The market share analysis is another tool used as part of the marketing annual plan control and closely related to the sales analysis tool. Market share indicates how your company…

Crisis communication header image of girl speaking through megaphone

Communications

Crisis Communication – How to Communicate To Your Customers During COVID-19

The Covid-19 pandemic caught many businesses, specifically B2B firms, unprepared to manage a crisis of its magnitude. Managing supply chain challenges, customer support, and customer communication proved toilsome, especially for businesses without…

futuristic image of man using technology for sales analysis article

Marketing Strategy

Sales Analysis – Annual Plan Control

Sales Analysis In the article titled The Marketing Control Process for your Business – Explained, I outline what marketing controls are: "Marketing control is a process where company management or executives analyze and assess their marketing…

Illustration of business men looking toward teh future for the marketing control process article by Allen Stafford

Marketing Strategy

The Marketing Control Process for your Business – Explained

Understanding the Marketing Control Process If you are like most small to mid-sized businesses, marketing your company probably includes a basic marketing plan, most likely not written down. You probably have some marketing collateral (brochures)…

Marketing

Does Your B2B Company Measure up to Marketing Excellence?

Marketing in many B2B firms is often lackadaisical at best. However, B2B marketing does not and should not be halfhearted, especially in today’s digital, customer-driven marketing environment. B2B companies that achieve marketing excellence are…

African American business man and woman looking at digital tablet

Marketing

Why Traditional Marketing and Digital Marketing are the Same and Different

Traditional Marketing and Digital Marketing are the Same? Walk outside or in your own office and ask someone to tell you the difference between traditional marketing and digital marketing. The chances are that the general response will…