Critical thinking and online safety, in plain language
See the move
before it
costs you.
I spent 30 years in marketing building the persuasion that gets people to say yes. Now I show you how it works, so you can catch it when it's aimed at you, whether it shows up in a headline or a text from a number you don't know.
Two channels, one promise
Pick your way in
Both do the same job from different angles: help you notice when someone is working you, and give you something to do about it.
How you get played, and how to stop it
The tactics stores, media, campaigns and everyday people use to steer your choices. Every video names one move and hands you a tool to counter it.
Tech, explained the way a friend would
Scam texts, fake calls, and AI voices that sound like someone you love. Straight answers on staying safe online, made for people 50 and up who want the facts without the jargon.
- Is this text or call a scam?
- Spotting AI fakes and cloned voices
- Keeping your accounts and passwords yours
- Getting your phone to do what you want
Get a heads-up when the first video goes live
Not sure where to start?
Start with what's bugging you
Free, printable, yours to keep
Tools you can use today
Who's talking
I used to build the playbook
For about 30 years I ran marketing for companies large and small, writing campaigns designed to move people. I'm certified in applied neuroscience and consumer psychology, and I wrote The Grand Illusion. These days I use what I learned to show you the machinery from the inside, in plain words, with no side to sell you.
More about AllenOne tactic, one tool, every week
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