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Allen Stafford2019-04-28 06:09:582019-09-05 06:13:36How to Craft a Mission and Vision Statement
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Allen Stafford2019-04-05 06:15:502019-09-05 06:20:07Crafting Effective Company Mission Statements
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Allen Stafford2019-03-01 06:26:202019-09-05 06:31:32Developing the Optimal Value Proposition that Drives Market SuccessLatest Videos
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Allen Stafford2019-08-28 18:14:252019-09-05 20:20:33Using "Mystery" as a Strategy to Market your Product or Service
A Simplified System for Complex Decision Making
/0 Comments/in Blog, Decision Making /by Allen StaffordDeliberate human decision making is both a complicated process and a vague concept. Often, we make decisions without cognitively thinking about the process. That is, our choices are fast, automatic, and emotional. It’s what Nobel Prize-winning psychologist Daniel Kahneman, in his book, Thinking Fast and Slow, calls system one thinking. Unlike system one thinking, Kahneman […]