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Creating Engaging Videos and Their Optimal Length

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The Web – A Visual Medium and Engaging Videos Humans are visual creatures. Our survival depends heavily on visual cues for fundamental behaviors like locating food, a partner, and shelter. We also rely on visual cues for complex actions like parental care and the forming of social hierarchies. In a 2004 research paper by Indiana University School […]

February 24, 2021/0 Comments/by Allen Stafford

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Marketing Career Advice

Four Skills Marketers Need To Thrive After COVID-19

A Changing Employment Landscape Let's not beat around the bush; it's brutal in the job market right now as COVID-19 rages through the U.S. In December 2020 — the latest data available — unemployment rose 6.7%, virtually doubling from…

Analytics, Digital Marketing

Catapult Your Sales by Setting the Right Facebook Ad KPIs

Measuring Facebook Ad KPIs If you have ever spent money advertising and promoting your product or service on Facebook, you undoubtedly had an objective in mind. For example, maybe your goal was to generate $10,000 in sales from a specific…

Digital Marketing

Five Common Digital Marketing Channels and How They Are Used to Engage Customers

Digital marketing, to many small business owners and B2B leaders, is still something of an enigma. They acknowledge its existence and importance but often do not understand how the digital communication channel, and all that it offers,…

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Analytics

Measuring Marketing Performance – Four Marketing Metrics to Measure

Measuring Marketing Performance Marketing has come a long way from the days of being known as the arts and crafts department. Once considered an art form rather than a science, the key to today's marketing success hinges on the marketing…

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Digital Marketing

Nine Elements That Help Boost Your eCommerce Website Credibility

Consumers and Website Credibility In the 1990s, when graphical browsers graced computers with a way to view websites, web surfers became enamored with the technology and their ability to visit, or surf, websites for information. When…

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Analytics, Marketing Strategy

Market Share Analysis – Annual Plan Control

Is Your Company or Product Leading or Trailing the Competition? The market share analysis is another tool used as part of the marketing annual plan control and closely related to the sales analysis tool. Market share indicates how your…