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Crafting Effective Company Mission Statements
What is a Company Mission Statement?
Organizations with a clear…

Developing the Optimal Value Proposition that Drives Market Success
For a business to achieve market success, it must create superior…
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Using "Mystery" as a Strategy to Market your Product or Service
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[VIDEO TRANSCRIPT]
Mystery can…
A Simplified System for Complex Decision Making
/0 Comments/in Blog, Decision Making /by Allen StaffordDeliberate human decision making is both a complicated process and a vague concept. Often, we make decisions without cognitively thinking about the process. That is, our choices are fast, automatic, and emotional. It’s what Nobel Prize-winning psychologist Daniel Kahneman, in his book, Thinking Fast and Slow, calls system one thinking. Unlike system one thinking, Kahneman […]