Home - Allen Stafford - Strategy - Marketing - Communications

Blog, Digital Marketing, Marketing Communications

Choosing the Right Social Media Platform for your Business

social media icons for article right social media platform - Allen Stafford

The Rise of Social Media Platforms Digital technology, devices, the surging popularity of the internet, and the human need to stay connected have given rise to many social media sites and other virtual communities over the past 20-years. Social media’s popularity continues to accelerate with no sign of slowing soon, allowing marketing professionals to connect […]

May 12, 2021/0 Comments/by Allen Stafford

Marketing Control Tools

Financial Analysis Control Tool

Financial Analysis Control Tool Explained The fourth tool for measuring the annual control plan is the financial analysis control tool. This analysis tool looks at the relationship between the expense-to-sales analysis (ratio) and the…

Marketing Control Tools

Marketing Expense-to-Sales Analysis

Marketing Expense-To-Sales Analysis Explained The marketing expense-to-sales analysis is one of four tools in the marketing annual control plan. As discussed in the article, The Marketing Control Process for your Business, the analysis…

going viral header image of group of divers people looking at mobile phones

Digital Marketing

Going Viral: Five Content Categories That Increase Your Chances

Going Viral, the New Black Marketers and brand executives dream of taking their content viral, infecting viewers with their messages in hopes of gaining market share, brand recognition, and hours of free advertising. Marketers learned…

Image of video blogger for engaging videos article - Allen Stafford

Digital Marketing, Marketing Communications

Creating Engaging Videos and Their Optimal Length

The Web - A Visual Medium and Engaging Videos Humans are visual creatures. Our survival depends heavily on visual cues for fundamental behaviors like locating food, a partner, and shelter. We also rely on visual cues for complex actions…

Image of person working remotely on computer conference with peers

Marketing Career Advice

Four Skills Marketers Need To Thrive After COVID-19

A Changing Employment Landscape Let's not beat around the bush; it's brutal in the job market right now as COVID-19 rages through the U.S. In December 2020 — the latest data available — unemployment rose 6.7%, virtually doubling from…

Analytics, Digital Marketing

Catapult Your Sales by Setting the Right Facebook Ad KPIs

Measuring Facebook Ad KPIs If you have ever spent money advertising and promoting your product or service on Facebook, you undoubtedly had an objective in mind. For example, maybe your goal was to generate $10,000 in sales from a specific…

Categories

Archives