• 0Shopping Cart
  • Home
  • Blog
  • Resources
    • Downloads
    • Glossary
    • Marketing Control Tools
  • About
  • Contact
  • Search
  • Menu Menu
Allen Stafford - Strategy - Marketing - Communications - Analytics
  • LinkedIn
  • Facebook
  • Twitter
  • Instagram
  • Youtube
Marketing Control Tools

Marketing Expense-to-Sales Analysis

futuristic image of analytics graph for marketing expense to sales analysis article

Marketing Expense-To-Sales Analysis Explained The marketing expense-to-sales analysis is one of four tools in the marketing annual control plan. As discussed in the article, The Marketing Control Process for your Business, the analysis is partly responsible for ensuring that a company reaches its financial goals. The ratio helps monitor marketing expenses, ensuring that a firm does […]

Read more
April 13, 2021/0 Comments/by Allen Stafford
https://i1.wp.com/allenstafford.com/wp-content/uploads/2021/02/marketing-to-sales-analysis-header-image.jpg?fit=1200%2C800&ssl=1 800 1200 Allen Stafford https://allenstafford.com/wp-content/uploads/2020/09/Allen-Stafford-Main-HEader-Logo.png Allen Stafford2021-04-13 13:45:142021-04-13 13:45:14Marketing Expense-to-Sales Analysis
going viral header image of group of divers people looking at mobile phones
Digital Marketing

Going Viral: Five Content Categories That Increase Your Chances

Going Viral, the New Black Marketers and brand executives dream of taking their content viral, infecting viewers with their messages in hopes of gaining market share, brand recognition, and hours of free advertising. Marketers learned…
0 Comments
/
March 30, 2021
https://i0.wp.com/allenstafford.com/wp-content/uploads/2021/03/going-viral-header-image-of-group-of-divers-people-looking-at-mobile-phones.jpg?fit=1200%2C800&ssl=1 800 1200 Allen Stafford https://allenstafford.com/wp-content/uploads/2020/09/Allen-Stafford-Main-HEader-Logo.png Allen Stafford2021-03-30 13:50:502021-04-04 21:06:51Going Viral: Five Content Categories That Increase Your Chances
Image of video blogger for engaging videos article - Allen Stafford
Digital Marketing, Marketing Communications

Creating Engaging Videos and Their Optimal Length

The Web - A Visual Medium and Engaging Videos Humans are visual creatures. Our survival depends heavily on visual cues for fundamental behaviors like locating food, a partner, and shelter. We also rely on visual cues for complex actions…
0 Comments
/
February 24, 2021
https://i1.wp.com/allenstafford.com/wp-content/uploads/2021/02/engaging-videos-article-header-image.jpg?fit=1200%2C800&ssl=1 800 1200 Allen Stafford https://allenstafford.com/wp-content/uploads/2020/09/Allen-Stafford-Main-HEader-Logo.png Allen Stafford2021-02-24 08:00:082021-03-17 09:52:11Creating Engaging Videos and Their Optimal Length
Image of person working remotely on computer conference with peers
Marketing Career Advice

Four Skills Marketers Need To Thrive After COVID-19

A Changing Employment Landscape Let's not beat around the bush; it's brutal in the job market right now as COVID-19 rages through the U.S. In December 2020 — the latest data available — unemployment rose 6.7%, virtually doubling from…
0 Comments
/
January 25, 2021
https://i1.wp.com/allenstafford.com/wp-content/uploads/2021/01/Remote-Working-COVID-Article-Image.jpg?fit=1200%2C800&ssl=1 800 1200 Allen Stafford https://allenstafford.com/wp-content/uploads/2020/09/Allen-Stafford-Main-HEader-Logo.png Allen Stafford2021-01-25 20:22:302021-02-17 09:50:38Four Skills Marketers Need To Thrive After COVID-19
Facebook ad KPIs
Analytics, Digital Marketing

Catapult Your Sales by Setting the Right Facebook Ad KPIs

Measuring Facebook Ad KPIs If you have ever spent money advertising and promoting your product or service on Facebook, you undoubtedly had an objective in mind. For example, maybe your goal was to generate $10,000 in sales from a specific…
0 Comments
/
January 20, 2021
https://i1.wp.com/allenstafford.com/wp-content/uploads/2021/01/facebook-ad-KPIs-header-image-for-artile.jpg?fit=1200%2C800&ssl=1 800 1200 Allen Stafford https://allenstafford.com/wp-content/uploads/2020/09/Allen-Stafford-Main-HEader-Logo.png Allen Stafford2021-01-20 23:04:592021-02-17 18:22:36Catapult Your Sales by Setting the Right Facebook Ad KPIs
Digital Marketing Channels Article Header Image
Digital Marketing

Five Common Digital Marketing Channels and How They Are Used to Engage Customers

Digital marketing, to many small business owners and B2B leaders, is still something of an enigma. They acknowledge its existence and importance but often do not understand how the digital communication channel, and all that it offers,…
0 Comments
/
January 4, 2021
https://i0.wp.com/allenstafford.com/wp-content/uploads/2020/12/Digital-Marketing-Channels-Header-Blog-Image.jpg?fit=1200%2C800&ssl=1 800 1200 Allen Stafford https://allenstafford.com/wp-content/uploads/2020/09/Allen-Stafford-Main-HEader-Logo.png Allen Stafford2021-01-04 00:01:372021-02-17 11:05:43Five Common Digital Marketing Channels and How They Are Used to Engage Customers
Illustration of people analyzing marketing metrics
Analytics

Measuring Marketing Performance – Four Marketing Metrics to Measure

Measuring Marketing Performance Marketing has come a long way from the days of being known as the arts and crafts department. Once considered an art form rather than a science, the key to today's marketing success hinges on the marketing…
0 Comments
/
December 4, 2020
https://i0.wp.com/allenstafford.com/wp-content/uploads/2020/12/Measuring-Marketing-Performance.jpg?fit=1200%2C800&ssl=1 800 1200 Allen Stafford https://allenstafford.com/wp-content/uploads/2020/09/Allen-Stafford-Main-HEader-Logo.png Allen Stafford2020-12-04 18:52:202021-02-25 04:22:59Measuring Marketing Performance – Four Marketing Metrics to Measure

Allen Stafford

Allen is a marketing professional with 20 years of marketing experience. He has his MBA in Digital Marketing and Business Analytics from the University of Illinois, Urbana – Champaign. Allen received his B.A. from the University of Southern California in Communications and holds a certificate in Marketing Analytics from Cornell University.

Newsletter

Allen Stafford

Follow me on Facebook

Categories

  • Analytics
  • Communications
  • Customer Engagement
  • Digital Marketing
  • Marketing
  • Marketing Career Advice
  • Marketing Communications
  • Marketing Control Tools
  • Marketing Strategy
  • Strategy
  • Videos

Categories

  • Analytics
  • Communications
  • Customer Engagement
  • Digital Marketing
  • Marketing
  • Marketing Career Advice
  • Marketing Communications
  • Marketing Control Tools
  • Marketing Strategy
  • Strategy
  • Videos

Archives

© Allen Stafford - Professional Marketing Advisor
  • LinkedIn
  • Facebook
  • Twitter
  • Instagram
  • Youtube
  • About
  • Blog
  • Contact
  • Privacy Policy
  • Terms and Conditions
Scroll to top