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Header image of man staring at a fork in the road

A Simplified System for Complex Decision Making

September 5, 2019/0 Comments/in Blog, Decision Making /by Allen Stafford

  Deliberate human decision making is both a complicated process and a vague concept. Often, we make decisions without cognitively thinking about the process. That is, our choices are fast, automatic, and emotional. It’s what Nobel Prize-winning psychologist Daniel Kahneman, in his book, Thinking Fast and Slow, calls system one thinking. Unlike system one thinking, Kahneman […]

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Professional Strategic Marketer, Author, Entrepreneur, and Adventure Seeker with an MBA in Digital Marketing and Business Analytics (University of Illinois, Urbana-Champaign), BA in Communication Arts (University of Southern California), and Certificate in Marketing Analytics (Cornell University).

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  • Header image of man staring at a fork in the roadA Simplified System for Complex Decision MakingSeptember 5, 2019 - 5:51 am
  • Video Header Image - Mystery as StrategyAllen StaffordUsing “Mystery” as a Strategy to Market your Product or ServiceAugust 28, 2019 - 6:14 pm
  • Writing a Mission and Vision Statement image headerHow to Craft a Mission and Vision StatementApril 28, 2019 - 6:09 am
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