Home - Allen Stafford - Strategy - Marketing - Communications

Five Common Digital Marketing Channels and How They Are Used to Engage Customers

Digital Marketing Channels Article Header Image

igital marketing, to many small business owners and B2B leaders, is still something of an enigma. They acknowledge its existence and importance but often do not understand how the digital communication channel, and all that it offers, functions to their benefit. These leaders understand terms such as SEO, analytics, PPC, and social media. However, they […]

January 4, 2021/0 Comments/by Allen Stafford

Illustration of people analyzing marketing metrics

Analytics

Measuring Marketing Performance – Four Marketing Metrics to Measure

Measuring Marketing Performance Marketing has come a long way from the days of being known as the arts and crafts department. Once considered an art form rather than a science, the key to today's marketing success hinges on the marketing…

image of oonline shopper for website credibility article

Digital Marketing

Ten Elements That Help Boost Your eCommerce Website Credibility

Consumers and Website Credibility In the 1990s, when graphical browsers graced computers with a way to view websites, web surfers became enamored with the technology and their ability to visit, or surf, websites for information. When businesses…

Market Share Analysis Header Image of Man review metrics and data

Analytics, Marketing Strategy

Market Share Analysis – Annual Plan Control

Is Your Company or Product Leading or Trailing the Competition? The market share analysis is another tool used as part of the marketing annual plan control and closely related to the sales analysis tool. Market share indicates how your company…

Crisis communication header image of girl speaking through megaphone

Communications

Crisis Communication – How to Communicate To Your Customers During COVID-19

The Covid-19 pandemic caught many businesses, specifically B2B firms, unprepared to manage a crisis of its magnitude. Managing supply chain challenges, customer support, and customer communication proved toilsome, especially for businesses without…

futuristic image of man using technology for sales analysis article

Marketing Strategy

Sales Analysis – Annual Plan Control

Sales Analysis In the article titled The Marketing Control Process for your Business – Explained, I outline what marketing controls are: "Marketing control is a process where company management or executives analyze and assess their marketing…

Illustration of business men looking toward teh future for the marketing control process article by Allen Stafford

Marketing Strategy

The Marketing Control Process for your Business – Explained

Understanding the Marketing Control Process If you are like most small to mid-sized businesses, marketing your company probably includes a basic marketing plan, most likely not written down. You probably have some marketing collateral (brochures)…