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Customer Engagement, Digital Marketing, Featured

Customer Engagement Marketing to Grow Your Brand

Young men and women gathering around looking at a cell phone - customer engagement marketing

  To improve your customer engagement strategies, “Ask not how you can sell, but how you can help.” -Kellogg School of Management   Mass Marketing: Marketing from the Past If you do not have a customer engagement marketing strategy, you are missing out on opportunities to build your brand and grow your business. Businesses engaging […]

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May 28, 2020/0 Comments/by Allen Stafford
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Latest Blog Posts

African American business man and woman looking at digital tablet
Analytics, Digital Marketing

Why Traditional Marketing and Digital Marketing are the Same and Different

Traditional Marketing and Digital Marketing are the Same? Walk outside or in your own office and ask someone to tell you the difference between traditional marketing and digital marketing. The chances are that the general response will be that…
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June 5, 2020
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image of business presenter presenting to a small business audience
Business Communication

Why Your Company Pitch Sucks and How To Fix It

I can not count how many times I’ve heard members of a firm pitch their company. At trade shows, product presentations, marketing meetings, and other events. It’s the same dull pitch. A company representative gets up in front of the audience,…
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May 26, 2020
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Image of US dollars with charts for the marketing tip on COVID-19
Digital Marketing

Pivot Budgets from Event Spending to Educational Content Creation

With COVID-19 practically paralyzing economies, businesses are scrambling to find a way to survive. Traditionally, B2B companies leverage events, such as trade shows, to generate sales leads. However, as marketing events get canceled or businesses…
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May 22, 2020
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https://allenstafford.com/wp-content/uploads/2019/09/A-Simplified-System-for-Making-Complex-Decisions-Audio-Version.mp3
Decision Making, Strategy

A Simplified System for Complex Decision Making

  Deliberate human decision making is both a complicated process and a vague concept. Often, we make decisions without cognitively thinking about the process. That is, our choices are fast, automatic, and emotional. It’s what Nobel…
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September 5, 2019
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Video Header Image - Mystery as StrategyAllen Stafford
Digital Marketing, Strategy

Using “Mystery” as a Strategy to Market your Product or Service

https://youtu.be/O4OUvMmnpoI [VIDEO TRANSCRIPT] Mystery can increase your sales! That’s right. Being mysterious with your product or service can increase the likelihood of more sales, which, well, as we know can increase your bottom…
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August 28, 2019
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conceptual image of man looking through telescope surrounded by water.
Strategy

How to Craft a Mission and Vision Statement

In a previous post titled, "Crafting Effective Company Mission Statements," I discussed elements that make for an effective mission statement. In this post, I explain what a vision statement is, the difference between a mission and vision statement,…
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April 28, 2019
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Strategy

Crafting Effective Company Mission Statements

What is a Company Mission Statement? Organizations with a clear strategic focus have written mission and vision statements. A company mission statement communicates — most often in writing — the firm’s reason for existing; it defines…
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April 5, 2019
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Developing-the-Optimal-Value-Proposition-that-Drives-Market-Success-header-image2
Strategy

Developing the Optimal Value Proposition that Drives Market Success

The Purpose of a Business is to Create Value For a business to achieve market success, it must create superior value for its customers, collaborators, and the organization. Peter Drucker, the famed management theorist, stated that the purpose…
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March 1, 2019
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Professional Strategic Marketer, Author, Entrepreneur, and Adventure Seeker with an MBA in Digital Marketing and Business Analytics (University of Illinois, Urbana-Champaign), BA in Communication Arts (University of Southern California), and Certificate in Marketing Analytics (Cornell University).

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