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Crisis Communication – How to Communicate To Your Customers During COVID-19

Crisis communication header image of girl speaking through megaphone

The Covid-19 pandemic caught many businesses, specifically B2B firms, unprepared to manage a crisis of its magnitude. Managing supply chain challenges, customer support, and customer communication proved toilsome, especially for businesses without a crisis communication plan. Because of the lack of preparedness, many B2B firms found that their customers were switching to other suppliers for […]

September 21, 2020/0 Comments/by Allen Stafford

futuristic image of man using technology for sales analysis article

Marketing Strategy

Sales Analysis – Annual Plan Control

Sales Analysis In the article titled The Marketing Control Process for your Business – Explained, I outline what marketing controls are: "Marketing control is a process where company management or executives analyze and assess their marketing…

Illustration of business men looking toward teh future for the marketing control process article by Allen Stafford

Strategy

The Marketing Control Process for your Business – Explained

Understanding the Marketing Control Process If you are like most small to mid-sized businesses, marketing your company probably includes a basic marketing plan, most likely not written down. You probably have some marketing collateral (brochures)…

Marketing

Does Your B2B Company Measure up to Marketing Excellence?

Marketing in many B2B firms is often lackadaisical at best. However, B2B marketing does not and should not be halfhearted, especially in today’s digital, customer-driven marketing environment. B2B companies that achieve marketing excellence are…

African American business man and woman looking at digital tablet

Marketing

Why Traditional Marketing and Digital Marketing are the Same and Different

Traditional Marketing and Digital Marketing are the Same? Walk outside or in your own office and ask someone to tell you the difference between traditional marketing and digital marketing. The chances are that the general response will…

Young men and women gathering around looking at a cell phone - customer engagement marketing

Marketing Strategy

Customer Engagement Marketing to Grow Your Brand

To improve your customer engagement strategies, “Ask not how you can sell, but how you can help.” -Kellogg School of Management Mass Marketing: Marketing from the Past If you do not have a customer engagement marketing strategy,…

image of business presenter presenting to a small business audience

Communications

Why Your Company Pitch Sucks and How To Fix It

I can not count how many times I’ve heard members of a firm pitch their company. At trade shows, product presentations, marketing meetings, and other events. It’s the same dull pitch. A company representative gets up in front of the audience,…