The Purpose of a Business is to Create Value For a business to achieve market success, it must create superior value for its customers, collaborators, and the organization. Peter Drucker, the famed management theorist, stated that the purpose of business is to create a customer and that business enterprise has only two functions: marketing and […]
About Allen Stafford
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Entries by Allen Stafford
Effective business writing is important to a company because it helps create efficient communication that leads to increased productivity, faster problem solving, stronger decision-making, and increased profits. It also helps boost the organization’s credibility. To some professionals, writing is a daunting task. So much so, that they have a fear of penning ink on paper and […]
Writing SMART Goals This post on SMART goals serves as a refresher tutorial on the SMART goal writing process. It also serves as a reference for my other articles that refer to a goal writing process. The following article first appeared on my Marketing Binder website and is specific to writing SMART Marketing goals. However, […]