Entries by Allen Stafford

Three-Step Writing Process for Business Communications

Effective business writing is important to a company because it helps create efficient communication that leads to increased productivity, faster problem solving, stronger decision-making, and increased profits. It also helps boost the organization’s credibility. To some professionals, writing is a daunting task. So much so, that they have a fear of penning ink on paper and […]

Writing SMART Goals for Marketing

Writing SMART Goals This post on SMART goals serves as a refresher tutorial on the SMART goal writing process. It also serves as a reference for my other articles that refer to a goal writing process. The following article first appeared on my Marketing Binder website and is specific to writing SMART Marketing goals. However, […]