A slogan is not an argument. It is a sentence with the argument taken out, and what’s left is a rhythm you can repeat without deciding anything.
That’s not always sinister. Short phrases travel, and campaigns need something people can carry. The problem starts when the phrase does the work a position should be doing, and you find yourself defending words rather than an idea.
This card gives you the ten-second version of the check. Say the slogan as a full sentence with a subject, a verb, and something you could look up. If you can’t, you weren’t handed a position. You were handed a feeling.
The card ends with the rule that matters most: run it on a slogan you like. Tests you only apply to the other side aren’t tests.
